Venture Design

Now Published by SAGE!The Second Edition of Venture Design provides a step-by-step guide to help entrepreneurs navigate through the decision-making process and create a compelling business plan.New to the Second EditionExamines the qualities of entrepreneurs with a new chapter aimed at leveraging those personality traits to become a successful entrepreneur Explores the history of venture ideas with a new chapter devoted to helping readers discover and develop their own venture ideas Includes a FREE 6-month QuestionPro license for conducting conjoint surveys and provides readers with the data they need to choose the product attributes and price that maximize venture profitsQuestionPro's Online Conjoint AnalysisConjoint analysis is the centerpiece of the venture design process, and QuestionPro is the premiere provider of online conjoint analysis. It allows entrepreneurs to know the demand curve (the amount that will sell at any given price) not just for the product as a whole, but for each of its features. So not only can you forecast demand, you can see how that forecast varies with the choices you make about product attributes and price.Author Anne Marie Knott states: 'œWhen Venture Design 1/e was published QuestionPro didn't exist. You can find old editions to understand how enormously complex and time consuming do-it-yourself conjoint is. I remember describing the process to my students on the first day of class, and one of them asked, 'Why do we have to do all this? Do ALL entrepreneurs do this?' I answered, 'No, they don't, but 51percent of new firms fail by year four. Do you really want to be like ALL entrepreneurs? Don't you think that giving up two years income and $80,000 tuition should make you different?' QuestionPro allows you to be. Their software truly is turnkey. It allows you to enjoy the conjoint forest without having to get lost in the thicket of trees.'"This is the most useful and exciting text in the area of entrepreneurship that I have read to date." - David Audretsch Ameritech Chair of Economic Development University of Indiana"This is by far the best offering that I have seen in this field. Moreover, it is a first-rate management textbook with a solid theoretical underpinning, clear and precise definitions of concepts, and interesting and relevant examples." - Michael Leiblein Ohio State University