Special Events

Edition: 7th
Format: Hardcover
Pub. Date: 2013-11-25
Publisher(s): Wiley
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Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

Author Biography

PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland. He was the founding president of the International Special Events Society and developer of the original Certified Special Events Professional (CSEP) program. An event tourism specialist, Goldblatt founded The Event Management Certificate Program at George Washington University, designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University, and created the Executive Certificate in Event Leadership at Temple University. He was the executive producer of his own multi-award-winning special-events firm and was named Professional Convention Management Association Educator of the Year. He is a founding member of the Event Solutions' Events Industry Hall of Fame, the recipient of two lifetime achievement awards, and the first educator to be inducted into the International Festivals and Events Association Hall of Fame.

Table of Contents




Part One: Sustainable Event Leadership

Chapter 1: Welcome to a Changing World

Chapter 2: Models of Sustainable Event Leadership

Part Two: Event Orchestration

Chapter 3: Composing the Event Plan

Chapter 4: Human Resources and Time Management

Chapter 5: Sustainable Financial Leadership

Part Three: Delivering the Promise

Chapter 6: Vendor Partners, Contracts, and On-site Production

Chapter 7: Marketing and Integrated Communications Technology

Chapter 8: Risk Management; Health and Safety; and Legal and Ethical Safeguards

Part Four: Traditions and Trends

Chapter 9: Virtual Events

Chapter 10: Career Growth and Sustainable Development

Chapter 11: Global, National, Regional, and Local Best Practices in Event Leadership

Chapter 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies

Online Appendices

Appendix 1: Bibliographic References

Appendix 2: Organizations and Resources

Appendix 3: Internet Sites

Appendix 4: Periodicals

Appendix 5: Economic Significance Study and APEX Resources

Appendix 6: Directories

Appendix 7: Audio and Visual Resources

Appendix 8: Software

Appendix 9: Sample Client Agreement

Appendix 10: Sample Vendor Agreement

Appendix 11: Sample Certificate of Insurance

Appendix 12: Sample Catering Menus

Appendix 13: Sample Risk Management and Accident Report

Appendix 14: Sample Purchase Order Form

Appendix 15: Sample Event Evaluation Schemes

Appendix 16: Sample Event Attendee Survey

Appendix 17: International Special Events Society Principles of Professional Conduct and Ethics

Appendix 18: Photo Gallery of Select Events

Appendix 19: From Embizo to EMBOK to EMICS, The Development of the International Qualifications Framework for Event Management



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