Special Events
by Goldblatt, JoeEdition: 7th
Format: Hardcover
Pub. Date: 2013-11-25
Publisher(s): Wiley
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Summary
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
Author Biography
PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland. He was the founding president of the International Special Events Society and developer of the original Certified Special Events Professional (CSEP) program. An event tourism specialist, Goldblatt founded The Event Management Certificate Program at George Washington University, designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University, and created the Executive Certificate in Event Leadership at Temple University. He was the executive producer of his own multi-award-winning special-events firm and was named Professional Convention Management Association Educator of the Year. He is a founding member of the Event Solutions' Events Industry Hall of Fame, the recipient of two lifetime achievement awards, and the first educator to be inducted into the International Festivals and Events Association Hall of Fame.
Table of Contents
Foreword
Preface
Acknowledgements
Part One: Sustainable Event Leadership
Chapter 1: Welcome to a Changing World
Chapter 2: Models of Sustainable Event Leadership
Part Two: Event Orchestration
Chapter 3: Composing the Event Plan
Chapter 4: Human Resources and Time Management
Chapter 5: Sustainable Financial Leadership
Part Three: Delivering the Promise
Chapter 6: Vendor Partners, Contracts, and On-site Production
Chapter 7: Marketing and Integrated Communications Technology
Chapter 8: Risk Management; Health and Safety; and Legal and Ethical Safeguards
Part Four: Traditions and Trends
Chapter 9: Virtual Events
Chapter 10: Career Growth and Sustainable Development
Chapter 11: Global, National, Regional, and Local Best Practices in Event Leadership
Chapter 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies
Online Appendices
Appendix 1: Bibliographic References
Appendix 2: Organizations and Resources
Appendix 3: Internet Sites
Appendix 4: Periodicals
Appendix 5: Economic Significance Study and APEX Resources
Appendix 6: Directories
Appendix 7: Audio and Visual Resources
Appendix 8: Software
Appendix 9: Sample Client Agreement
Appendix 10: Sample Vendor Agreement
Appendix 11: Sample Certificate of Insurance
Appendix 12: Sample Catering Menus
Appendix 13: Sample Risk Management and Accident Report
Appendix 14: Sample Purchase Order Form
Appendix 15: Sample Event Evaluation Schemes
Appendix 16: Sample Event Attendee Survey
Appendix 17: International Special Events Society Principles of Professional Conduct and Ethics
Appendix 18: Photo Gallery of Select Events
Appendix 19: From Embizo to EMBOK to EMICS, The Development of the International Qualifications Framework for Event Management
Glossary
Index
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