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*Provides students the practical skills needed to conduct their own research
*Encourages critical thinking to help students become educated consumers of research presented in journal articles and the popular media
*Considers the influence of rapidly changing technology on research methods, including statistical and neuroscience methods
*"Inside Research" features personalize research by highlighting real-life examples of researchers working in a variety of fields
*"Media Matters" features analyze and evaluate how a particular research study or general topic relevant to the chapter is portrayed in the media
*Flowchart Figures present key concepts of the research process in a clear and simple visual overview
Ben Gorvine is Associate Professor of Instruction and Assistant Chair of the Psychology Department at Northwestern University.
Karl Rosengren is Professor of Psychology and Associate Chair for Undergraduate Studies at the University of Wisconsin-Madison.
Lisa Stein has a BA from Bowdoin College and an MSJ from the Medill School of Journalism at Northwestern University.
Kevin Biolsi has a BA from Cornell University, an MA from the University of Michigan, and a PhD the University of Michigan.
Table of Contents
Chapter 1: Introduction to Research Methods
Chapter 2: The Ethical Imperative
Chapter 3: Negotiating the Institutional Review Board Process
Chapter 4: Starting Your Research
Chapter 5: Focusing Your Question and Choosing a Design
Chapter 6: Developing Your Research Protocol
Chapter 7: Survey and Interview Approaches
Chapter 8: Experimental Designs
Chapter 9: Variations on Experimental Designs
Chapter 10: Observation, Case Studies, Archival Research, and Meta-Analysis
Chapter 11: Neuroscience Methods
Chapter 12: Research Over Age and Time
Chapter 13: Analyzing Your Data I: An Overview
Chapter 14: Analyzing Your Data II: Specific Approaches
Chapter 15: Writing Up Your Results
Chapter 16: Publishing Your Research
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