Acknowledgments |
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vii | |
Introduction |
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1 | (6) |
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The Media and Early College Sport |
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7 | (5) |
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Marconi, the Wireless, and Early Sports Broadcasting |
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|
12 | (6) |
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18 | (5) |
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Graham McNamee and Ted Husing Dominate the Airwaves |
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23 | (5) |
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The Radio Threat to College Football Attendance |
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28 | (6) |
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In the Image of Rockne: Notre Dame and Radio Policy |
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34 | (5) |
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Radio Goes ``Bowling'': The Rose Bowl Leads the Way |
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39 | (8) |
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Sport and the New Medium of Television |
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47 | (7) |
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Networks, Coaxial Cable, Commercialism, and Concern |
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54 | (7) |
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Notre Dame Chooses Commercial TV |
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61 | (5) |
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Penn Challenges the NCAA and the Ivy League |
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66 | (6) |
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The NCAA Experimental Year |
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72 | (7) |
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Networks: The Du Mont Challenge |
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79 | (6) |
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Regional Conferences Challenge a National Policy |
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85 | (7) |
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TV and the Threat of Professional Football |
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|
92 | (10) |
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Roone Arledge and the Influence of ABC-TV |
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|
102 | (12) |
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Advertising, Image versus Money, and the Beer Hall Incident |
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|
114 | (8) |
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The Television Announcer's Role in Football Promotion |
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122 | (12) |
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The Cable Television Dilemma: More May Be Less |
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134 | (9) |
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TV Money, Robin Hood, and the Birth of the CFA |
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143 | (9) |
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TV Property Rights and a CFA Challenge to the NCAA |
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152 | (10) |
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Oklahoma and Georgia Carry the TV Ball for the CFA Team |
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|
162 | (7) |
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TV, Home Rule Anarchy, and Conference Realignments |
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|
169 | (7) |
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Basketball: From Madison Square Garden to a Televised Final Four |
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|
176 | (15) |
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TV's Unfinished Business: The Division I-A Football Championship |
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|
191 | (14) |
Appendix: Radio, TV, and Big-Time College Sport: A Timeline |
|
205 | (30) |
Notes |
|
235 | (48) |
Bibliographical Essay |
|
283 | (12) |
Index |
|
295 | |