Platforms and Cultural Production

by ; ;
Edition: 1st
Format: Hardcover
Pub. Date: 2021-12-13
Publisher(s): Polity
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The rapid spread of digital platforms like YouTube, Instagram, Twitch, and WeChat is reconfiguring cultural production in profound and complex ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at a breakneck pace.

Platforms and Cultural Production explores both the processes and implications of platformization in the cultural industries. Poell, Nieborg and Duffy identify key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and citizenship. While foregrounding three industries – news, gaming, and social media entertainment – they also draw upon examples from music, television, advertising, and more. The book is diverse in its geographic scope, and builds on case studies from North America, Western Europe, Southeast Asia and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe.

Combining lively cases with a novel conceptual framework, this book is essential for students, scholars, policy-makers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming in the era of platforms.

Author Biography

Thomas Poell is Senior Lecturer in New Media & Digital Culture at the University of Amsterdam.
David B. Nieborg is Assistant Professor of Media Studies at the University of Toronto.
Brooke Erin Duffy is Associate Professor in the Department of Communication at Cornell University.

Table of Contents


Chapter 1: Introduction

Part I: Institutional change

Chapter 2: Markets

Chapter 3: Infrastructure

Chapter 4: Governance

Part 2: Shifting cultural practices

Chapter 5: Labor

Chapter 6: Creativity

Chapter 7: Democracy

Chapter 8: Power




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