Other versions by this Author
List Price: $89.95
Buy Used
In Stock
$64.76
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Summary
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers understand and practice more effective persuasion. Features include the presentation of a dual perspective a " the persuader and persuadee; integration of ethical issues throughout; application of theory in practical situations; and inclusion of stories and visual components to enhance learning. This text is oriented to help students improve their ability to analyze critical messages and to gain a better understanding of persuasion and its psychological dynamics. The Companion Website provides additional materials for students as well as resources for instructors.
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.