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Summary
How are children--and their parents--affected by the world's most influential corporation?
Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.
This Expanded and Revised Edition of Henry A. Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor.
In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.
Author Biography
Table of Contents
Preface to the Second Edition | p. xiii |
Acknowledgments | p. xvii |
Introduction: Disney's Troubled Utopia | p. 1 |
Disney and the Politics of Public Culture | p. 17 |
Learning with Disney: From Baby Einstein to High School Musical | p. 57 |
Children's Culture and Disney's Animated Films | p. 91 |
Disney, Militarization, and the National-Security State after 9/11 | p. 133 |
Globalizing the Disney Empire | p. 157 |
Conclusion: Turning the World into a Disney Store | p. 205 |
Notes | p. 221 |
Index | p. 271 |
About the Authors | p. 285 |
Table of Contents provided by Ingram. All Rights Reserved. |
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