Media & Culture An Introduction to Mass Communication,9781319339715

Media & Culture An Introduction to Mass Communication

by ; ; ;
Edition: 14th
ISBN13: 9781319339715
ISBN10: 1319339719
Format: Paperback
Pub. Date: 2024-12-13
Publisher(s): Bedford/St. Martin's
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Summary

Get to the heart of the AI revolution and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Table of Contents

1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2 The Internet, Social Media, and AI
3 Digital Gaming and the Media Playground

Part 2: Sounds and Images
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television: From Broadcasting to Streaming
7 Movies and Visual Storytelling

Part 3: Words and Pictures
8 Newspapers and Magazines: From Print to Digital Brands
9 Books and the Power of Print

Part 4: Strategic Communication
10 Advertising and Commercial Culture
11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media
12 Media Economics and the Global Marketplace
13 The Culture of Journalism: Values, Ethics, and Democracy
14 Why and How to Do Media Research
15 Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

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