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Summary
This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Table of Contents
Introduction | |
Background and History of the Web | |
Marketing Research | |
Marketing Strategy | |
Branding | |
Innovation and Change Management | |
eMix: Product/Service | |
eMix: Price | |
eMix: Promotion | |
eMix: Place/eLogistics | |
Implementation | |
Big 'e' Considerations | |
Planning | |
Case Studies | |
Table of Contents provided by Publisher. All Rights Reserved. |
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