Interpretation in Social Life, Social Science, and Marketing
by O'Shaughnessy, JohnPub. Date: 2009-04-01
Publisher(s): Taylor & Francis
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Summary
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.
Table of Contents
| Preface | |
| Interpretation and Methodology | |
| Interpretation and Perspectivism | |
| The Interpretive Stance in the Study of Human behavior | |
| Interpretation and Concepts | |
| Interpretation of Effects (Causes) | |
| Interpretation of a Problematic Situation (Abduction) | |
| Interpretation of Words, Symbols and Behavior (Text Hermeneutics) | |
| Artifact Interpretation | |
| Notes | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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