Integral Research and Innovation : Transforming Enterprise and Society

A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans.

At a time when business practitioners and others responsible for organizational development are desperate for usable knowledge the authors of this book contend that social science research is failing to support business and management. In Integral Research and Innovation, they explain how research has to be transformative, rather than just informative if it is to contribute usefully to building integrated and sustainable enterprises. Drawing on their experience of environments where researchers and practitioners do engage constructively, resulting in research that is active, participative, and genuinely innovative, Professor Lessem and Dr Schieffer are in territory that is far beyond that covered by standard works on research methodology.