How to Make Real Money in Second Life : Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community
by Freedman, Robert-
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Summary
Author Biography
Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.
Table of Contents
Introduction: Welcome, Bewildered Traveler | p. vii |
If You Haven't Heard About Second Life, You Will, So What's It All About? | p. 1 |
Time to Hang Your Shingle | p. 3 |
What Kind of Shingle Should You Hang? | p. 6 |
The Basics, or Why People Take Their Second Chance on Second Life So Seriously | p. 11 |
How You Get to This Point | p. 14 |
What Do You Need To Know, and Why Do You Need to Know It? | p. 17 |
Separating Yourself from Your Avatar | p. 21 |
Avoiding the Third Rail of Second Life: First Steps | p. 25 |
Don't Expect Too Much | p. 26 |
Don't Take Away the Fun | p. 31 |
A Few Words About Markets, the Law, Labor, and Banks | p. 41 |
Second Life's Three Markets: Currency, Real Estate, and Equities | p. 42 |
A Note on the Legal Status of Anything You Create in Second Life | p. 45 |
A Quick Word on the Platform's Labor Market | p. 47 |
Yes, There Are Banks | p. 52 |
A Look at Some Test Models | p. 55 |
The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip | p. 56 |
Attorney Business Development in a New Key | p. 60 |
Taming the Wild West in Real Estate | p. 64 |
They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World | p. 72 |
Not Your Teenager's Web: Leveraging the Platform to Create Pure Escapism | p. 74 |
Social Internet 3.0 in 3-D Space | p. 77 |
Giving Universal Design a Whole New Meaning | p. 81 |
With Promo Blast, Marketing Floodgates Open | p. 84 |
The Starting Point for You | p. 91 |
The Bottom Line | p. 97 |
Putting It All Together: One Sample Approach | p. 98 |
What Harvard Business Review Thinks of All This | p. 107 |
Is a Tax Audit in Your Future? | p. 127 |
Ownership Vs. Terms of Service | p. 137 |
Selected Second Life Early Adopters | p. 201 |
Selected Second Life Development and Marketing Consultants | p. 207 |
Notes | p. 211 |
Index | p. 221 |
Acknowledgments | p. 229 |
Table of Contents provided by Ingram. All Rights Reserved. |
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