How to Make Real Money in Second Life : Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community
by Freedman, RobertEdition: 1st
Format: Paperback
Pub. Date: 2007-12-11
Publisher(s): McGraw-Hill
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Summary
SIGN ON. SAY HELLO.START MAKING MONEY.With a population in the millions and a monthly growth rate of 20 percent, Second Life is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your business for the virtual environment Play for profit--and bring your dreams to life
Author Biography
Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.
Table of Contents
| Introduction: Welcome, Bewildered Traveler | p. vii |
| If You Haven't Heard About Second Life, You Will, So What's It All About? | p. 1 |
| Time to Hang Your Shingle | p. 3 |
| What Kind of Shingle Should You Hang? | p. 6 |
| The Basics, or Why People Take Their Second Chance on Second Life So Seriously | p. 11 |
| How You Get to This Point | p. 14 |
| What Do You Need To Know, and Why Do You Need to Know It? | p. 17 |
| Separating Yourself from Your Avatar | p. 21 |
| Avoiding the Third Rail of Second Life: First Steps | p. 25 |
| Don't Expect Too Much | p. 26 |
| Don't Take Away the Fun | p. 31 |
| A Few Words About Markets, the Law, Labor, and Banks | p. 41 |
| Second Life's Three Markets: Currency, Real Estate, and Equities | p. 42 |
| A Note on the Legal Status of Anything You Create in Second Life | p. 45 |
| A Quick Word on the Platform's Labor Market | p. 47 |
| Yes, There Are Banks | p. 52 |
| A Look at Some Test Models | p. 55 |
| The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip | p. 56 |
| Attorney Business Development in a New Key | p. 60 |
| Taming the Wild West in Real Estate | p. 64 |
| They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World | p. 72 |
| Not Your Teenager's Web: Leveraging the Platform to Create Pure Escapism | p. 74 |
| Social Internet 3.0 in 3-D Space | p. 77 |
| Giving Universal Design a Whole New Meaning | p. 81 |
| With Promo Blast, Marketing Floodgates Open | p. 84 |
| The Starting Point for You | p. 91 |
| The Bottom Line | p. 97 |
| Putting It All Together: One Sample Approach | p. 98 |
| What Harvard Business Review Thinks of All This | p. 107 |
| Is a Tax Audit in Your Future? | p. 127 |
| Ownership Vs. Terms of Service | p. 137 |
| Selected Second Life Early Adopters | p. 201 |
| Selected Second Life Development and Marketing Consultants | p. 207 |
| Notes | p. 211 |
| Index | p. 221 |
| Acknowledgments | p. 229 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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