
Health Communication Message Design : Theory and Practice
by Hyunyi Cho-
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Summary
Table of Contents
Theory-Based Message Design | |
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages | |
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages | |
Health Risk Message Design Using the Extended Parallel Process Model | |
Using Emotional Appeals in Health Messages | |
Designing Inoculation Messages for Health Communication Campaigns | |
Using Narratives to Promote Health: a Culture-Centric Approach | |
Audience-Centered Message Design | |
The Cultural Variance Framework for Tailoriing Health Messages | |
The Communication Theory of Identity as a Framework for Health Message Design | |
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions | |
Addressing Health literacy in the Design of Health Messages | |
Addressing Fatalism with Health Communication Messages | |
Deigning Messages for Individuals in Different Stages of Change | |
Designing High Message Sensation Value Messages for the Sensation Seeking Audience | |
Table of Contents provided by Publisher. All Rights Reserved. |
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