Health Communication Message Design : Theory and Practice

Format: Paperback
Pub. Date: 2011-10-26
Publisher(s): SAGE Publications, Inc
  • Free Shipping Icon

    Free Shipping on all Orders Over $35!*

    *excludes Marketplace items.

List Price: $97.06

Buy New

Usually Ships in 8 - 10 Business Days.

Buy Used

Usually Ships in 24-48 Hours

Rent Textbook

Select for Price
There was a problem. Please try again later.

Rent Digital eBook

Online: 90 Days
Downloadable: 90 Days
Online: 120 Days
Downloadable: 120 Days
Online: 180 Days
Downloadable: 180 Days
Online: 1825 Days
Downloadable: Lifetime Access

This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.

Please be sure to read the Description offered by the Seller.


This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audiences'¬" needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication; creating a valuable message accomplishes that change.

Table of Contents

Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages
Health Risk Message Design Using the Extended Parallel Process Model
Using Emotional Appeals in Health Messages
Designing Inoculation Messages for Health Communication Campaigns
Using Narratives to Promote Health: a Culture-Centric Approach
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages
The Communication Theory of Identity as a Framework for Health Message Design
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions
Addressing Health literacy in the Design of Health Messages
Addressing Fatalism with Health Communication Messages
Deigning Messages for Individuals in Different Stages of Change
Designing High Message Sensation Value Messages for the Sensation Seeking Audience
Table of Contents provided by Publisher. All Rights Reserved.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.