Health Communication Message Design : Theory and Practice
by Hyunyi ChoFormat: Paperback
Pub. Date: 2011-10-26
Publisher(s): SAGE Publications, Inc
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Summary
This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audiences'¬" needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication; creating a valuable message accomplishes that change.
Table of Contents
| Theory-Based Message Design | |
| From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages | |
| The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages | |
| Health Risk Message Design Using the Extended Parallel Process Model | |
| Using Emotional Appeals in Health Messages | |
| Designing Inoculation Messages for Health Communication Campaigns | |
| Using Narratives to Promote Health: a Culture-Centric Approach | |
| Audience-Centered Message Design | |
| The Cultural Variance Framework for Tailoriing Health Messages | |
| The Communication Theory of Identity as a Framework for Health Message Design | |
| Religiosity, Spirituality and the Design of Health Communication Messages and Interventions | |
| Addressing Health literacy in the Design of Health Messages | |
| Addressing Fatalism with Health Communication Messages | |
| Deigning Messages for Individuals in Different Stages of Change | |
| Designing High Message Sensation Value Messages for the Sensation Seeking Audience | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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