Guide to Managerial Communication,9780132971331

Guide to Managerial Communication

by ;
Edition: 10th
ISBN13: 9780132971331
ISBN10: 013297133X
Format: Paperback
Pub. Date: 2013-01-08
Publisher(s): Pearson
  • Free Shipping Icon

    Free Shipping on all Orders Over $35!*

    *excludes Marketplace items.

  • Buyback Icon We Buy This Book Back!
    In-Store Credit: $6.88
    Check/Direct Deposit: $6.55
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
List Price: $73.32

Buy New

Usually Ships in 2-3 Business Days
$72.95
Add to Cart

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

Rent Digital

Online: 1825 day access
Downloadable: Lifetime Access
$101.24
$43.96
Add to Cart

Used Textbook

We're Sorry
Sold Out

Buy from our Marketplace starting at $18.68

This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.

Please be sure to read the Description offered by the Seller.

Summary

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.


A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Table of Contents

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

 

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

 

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

 

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

 

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

 

PART VI. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

 

PART VII. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

 

APPENDICES

Appendix A: Writing Inclusively

Appendix B: Writing Correctly: Grammar

Appendix C: Writing Correctly: Punctuation

Bibliography

Index

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.