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Summary
Author Biography
Table of Contents
Introduction | p. 5 |
Project Elements and Process | p. 7 |
Constraints and Options | p. 8 |
Proportion of Elements | p. 9 |
Grouping | p. 10 |
Negative Space and Grouping | p. 11 |
Perimeter Edge and Axial Relationships | p. 12 |
The Law of Thirds | p. 13 |
The Circle and Composition | p. 14 |
Horizontal Composition | p. 17 |
Brochure for Die Neue Typographie | p. 35 |
Cover Page and Text Page from The Isms of Art | p. 36 |
Spread from the Catalog of Bauhaus Products | p. 37 |
Theatre Am Hechtplatz Advertisement | p. 38 |
SamataMason Web Site | p. 40 |
Institute for Architecture and Urban Studies Graphic Program | p. 42 |
Sotheby's Graphic Program | p. 44 |
Table of Contents Spread for The New Urban Landscape | p. 45 |
Horizontal/Vertical Composition | p. 46 |
Zurcher Kunstler im Helmhaus Poster | p. 63 |
Nike ACG Pro Purchase Catalog | p. 64 |
Program for Zurich University's 150th Anniversary | p. 66 |
Best Swiss Posters of the Year 1992 | p. 67 |
Festival d'ete (Summer Festival), Program Spread | p. 68 |
Columbia University, Graduate School of Architecture and Planning Posters | p. 69 |
Diagonal Composition | p. 71 |
Kandinsky Poster | p. 89 |
Page from Reklama Mechano | p. 90 |
Page from The Next Call | p. 90 |
National-Zeitung (Newspaper) Poster Series | p. 91 |
Title Page Studies for the Freiburg Municipal Theatre | p. 92 |
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters | p. 94 |
Typographic Hierarchy | p. 97 |
Case Study: Identification of the AIDS Virus | p. 104 |
Case Study: The Beginning of Communism in Cuba | p. 107 |
Case Study: Levi's Become Fashion | p. 112 |
Case Study: "If the glove don't fit, you must acquit." | p. 116 |
Acknowledgments | p. 118 |
Image Credits | p. 118 |
Selected Bibliography | p. 118 |
Index | p. 119 |
Table of Contents provided by Rittenhouse. All Rights Reserved. |
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