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Summary
Grid systems are the foundation for almost all typographic design, and this new text shows how to apply them in a creative way. Using a step-by-step approach, the text shows how grids can become a means of dynamic communication. Filled with extensive research and more than 100 informative examples, this is a rich, easy-to-understand overview.
Author Biography
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.
Table of Contents
| Introduction | p. 5 |
| Project Elements and Process | p. 7 |
| Constraints and Options | p. 8 |
| Proportion of Elements | p. 9 |
| Grouping | p. 10 |
| Negative Space and Grouping | p. 11 |
| Perimeter Edge and Axial Relationships | p. 12 |
| The Law of Thirds | p. 13 |
| The Circle and Composition | p. 14 |
| Horizontal Composition | p. 17 |
| Brochure for Die Neue Typographie | p. 35 |
| Cover Page and Text Page from The Isms of Art | p. 36 |
| Spread from the Catalog of Bauhaus Products | p. 37 |
| Theatre Am Hechtplatz Advertisement | p. 38 |
| SamataMason Web Site | p. 40 |
| Institute for Architecture and Urban Studies Graphic Program | p. 42 |
| Sotheby's Graphic Program | p. 44 |
| Table of Contents Spread for The New Urban Landscape | p. 45 |
| Horizontal/Vertical Composition | p. 46 |
| Zurcher Kunstler im Helmhaus Poster | p. 63 |
| Nike ACG Pro Purchase Catalog | p. 64 |
| Program for Zurich University's 150th Anniversary | p. 66 |
| Best Swiss Posters of the Year 1992 | p. 67 |
| Festival d'ete (Summer Festival), Program Spread | p. 68 |
| Columbia University, Graduate School of Architecture and Planning Posters | p. 69 |
| Diagonal Composition | p. 71 |
| Kandinsky Poster | p. 89 |
| Page from Reklama Mechano | p. 90 |
| Page from The Next Call | p. 90 |
| National-Zeitung (Newspaper) Poster Series | p. 91 |
| Title Page Studies for the Freiburg Municipal Theatre | p. 92 |
| Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters | p. 94 |
| Typographic Hierarchy | p. 97 |
| Case Study: Identification of the AIDS Virus | p. 104 |
| Case Study: The Beginning of Communism in Cuba | p. 107 |
| Case Study: Levi's Become Fashion | p. 112 |
| Case Study: "If the glove don't fit, you must acquit." | p. 116 |
| Acknowledgments | p. 118 |
| Image Credits | p. 118 |
| Selected Bibliography | p. 118 |
| Index | p. 119 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |
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