Getting the Money : How to Succeed in Fundraising for Public and Nonprofit Libraries

Format: Hardcover
Pub. Date: 2008-11-30
Publisher(s): Libraries Unltd Inc
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Get your library the funds you need! Guided by his lifetime of fundraising experience, Ken Dowlin offers suggestions that range from tips for community programs such as story hours and simple book sales to ideas for influencing referendum issues to gain increased or dedicated funding.

Table of Contents

Prefacep. xi
Acknowledgmentsp. xiii
Introductionp. 1
Getting Them Hungry (Putting Out the Bait)p. 5
Need for Changep. 5
Communicating with Stakeholdersp. 6
Raising Expectationsp. 6
Surveying Your Communityp. 8
Identifying Stakeholders and Linking Communicationsp. 10
Cleaning Out the Kitchenp. 11
Minimizing Dysfunctional Mythsp. 11
Assessing Effectiveness and Efficiencyp. 15
Getting Rid of the Baggagep. 17
Minimizing the Negative Rumor Millp. 17
Clarify and Codify Policies, Procedures, Feedback, and Control Systemp. 18
Educate and Inform the Staffp. 18
Organizing the Kitchen (Strategic Thinking)p. 21
Personal Knowledge and Skills Developmentp. 21
Develop Your Own Vision, Values, Mission, and Even Dreams for the Libraryp. 22
Do Your Homeworkp. 22
Build Your Case Statementp. 22
Learn to Observe and Chart Group Dynamics in Meetingsp. 23
Learn to Learnp. 24
Learn to Educate Othersp. 24
Learn to Presentp. 25
Stories about Yourself, Your Organization, and Your Goalsp. 27
Understanding Financial Management Realitiesp. 27
Determine Your Authorityp. 28
Analyzing Your Communityp. 28
Elected Officialsp. 28
Usersp. 29
Community Organizationsp. 29
Making Cities Strongerp. 30
Natural Stakeholdersp. 31
Organizations That Want to Ride Your Publicity Coat Tailsp. 31
Donorsp. 32
Identify the Barriersp. 32
Financial Limitationsp. 32
Knowing Who to Talk to Whenp. 34
Understand the Impact of Changep. 34
Graphic to Neographic Contentp. 34
Singular Processes to Mass Processesp. 35
Mono Access to Multidimensional Access Pointsp. 35
Single to Many Simultaneous Usersp. 35
Singular to Collaborative Organizationsp. 36
Ownership Orientation to Access Orientationp. 36
Rights of Ownership to Licensing and Stricter Copyrightp. 36
Government Mandatesp. 36
Self-Servicep. 37
Experiential Libraryp. 37
Gatekeeper to Facilitatorp. 38
Fortress to Pipelinep. 38
Frey's Thesisp. 38
The Internet Worldp. 39
Get Your Vision Out to the Publicp. 39
Team Buildingp. 39
Creating the Learning Organizationp. 40
Personnel Managementp. 41
Change Managementp. 41
Strategic Planningp. 42
Build a "Go-to-Team"p. 43
Media Relationsp. 44
Understanding and Cultivating Relationshipsp. 45
Differences in Groups or Organizationsp. 45
Development Departments of Parent Organizationp. 46
Museumsp. 46
Library Schools or Other Schools with Student Resourcesp. 46
Corporate Leaders and Influential Citizensp. 46
Local Foundationsp. 47
Angelsp. 47
Muscle Peoplep. 47
Devilsp. 47
Leadership and Support for Formal Support Groupsp. 48
External Organization Developmentp. 48
Create New Stakeholdersp. 49
Build Alliances with Stakeholdersp. 49
Build Alliances with Neighborhood Organizationsp. 50
Final Kitchen Cleaningp. 50
Getting Good Equipment: Skillets, Pots and Pans, Knives, and Cookbooksp. 51
Community Relations Office (CRO)p. 52
Formal Support Groupsp. 53
Friends of the Libraryp. 53
Library Foundationp. 54
Junior Friendsp. 55
Staff Associationsp. 55
Volunteersp. 55
Staffp. 56
Communication Tools and Techniquesp. 56
Brandingp. 58
Advocacyp. 59
Media Storm Firefightingp. 61
Testimonialsp. 62
Anecdotesp. 63
Rethinking Your Lookp. 63
Dealing with the News Mediap. 64
Toolkit with the News Mediap. 66
Finding Cookbooksp. 68
Fundraising and Developmentp. 68
Happy Cookingp. 69
Nibbles and Starter Recipesp. 71
Community Organization Presentationsp. 72
Book Salesp. 73
Sponsored Book Fairsp. 74
Cookbooksp. 74
Naming Opportunitiesp. 74
Bookplatesp. 75
Donated Subscriptionsp. 75
Service or Product Donationsp. 76
Public Programmingp. 76
Golf Tournament and Baseball Gamesp. 77
Fees for Servicesp. 77
Small Community Foundation Grantsp. 78
Partnerships with Other Cultural Institutionsp. 78
Partnerships with Fellow Government Agenciesp. 79
Charitable Planned Givingp. 79
Remainder Trustsp. 79
Wills and Bequestsp. 79
Direct Mail Campaignsp. 80
Endowmentsp. 80
State Fundingp. 80
Federal Fundingp. 82
Innovative Commercial Approachesp. 82
Credit Card Programsp. 82
Transit Companiesp. 82
Stay in the Library Foreverp. 83
Creative Projects with Dedicated Supportersp. 83
Raising Money Onlinep. 84
Holiday Menus (Strategies to Get Major Funds)p. 87
Marketing Campaign Themesp. 88
Collection Excellencep. 89
Channels beyond the Print Collectionp. 89
Funding New Technologyp. 89
Public Programmingp. 90
Building Campaignsp. 90
Diversityp. 92
Community Buildingp. 92
Go for Excellencep. 93
Private Funding Campaignsp. 93
Corporate or Business Approachesp. 94
Major Capital Campaignsp. 94
Family Foundationsp. 95
Library Foundationsp. 95
Community Foundationsp. 95
Affinity Groupsp. 96
Government Sourcesp. 96
Online Fundingp. 96
Local Referendumsp. 97
Tax Limitation Overridesp. 98
Increasing Statutory Limitationsp. 98
Bond Issuesp. 99
Revenue Entitlementsp. 100
Running Campaigns for Referendumsp. 101
Getting Startedp. 101
Researching and Obtaining Legal Support and Authorityp. 102
Creating the Case Statementp. 103
Expanding the Go-to-Teamp. 104
Creating a Separate Campaign Committeep. 105
Pollsp. 105
Consultantsp. 106
Endorsementsp. 106
Gaining Momentump. 107
Getting the Money for the Campaignp. 107
Speakers' Bureaup. 108
Door-to-Door Campaigningp. 108
Telephone Banksp. 109
Oppositionp. 109
In the Home Stretchp. 110
Down to the Wirep. 110
Closing Outp. 110
The Keys to the Financial Castle Kitchenp. 111
Strategic Thinking and Focusp. 111
Always Selling Yourself and the Libraryp. 114
Use Creative Ways to Get Publicityp. 114
KISSp. 114
Create a Must-Visit Listp. 115
Selling with Sizzlep. 115
Star Powerp. 115
Leveraging Fundingp. 115
Building Relationshipsp. 116
Community Connectednessp. 116
Bring in Outside Talent to the Projectp. 117
People with Cloutp. 117
People Who Carep. 118
Scout for Talent Outside Your Communityp. 118
Political Savvyp. 118
Nurturing Political Leadersp. 119
Build a Constituencyp. 120
Build on Successp. 120
Family Celebrationsp. 120
Building a Reputation for Successp. 121
Leveraging Assetsp. 121
The Mixed Revenues Approachp. 121
Producing Proposals for Starter Fundingp. 121
Find the Talentp. 121
Conceptual Visioningp. 122
Create a Buzzp. 122
Managing the Processp. 123
Communications Programp. 123
Donor Management Programp. 124
Decision Support Programp. 125
MyLibraryp. 125
OurLibraryp. 126
Just Do Itp. 128
Appendixp. 129
Bibliographyp. 139
Indexp. 143
Table of Contents provided by Ingram. All Rights Reserved.

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