
Getting the Money : How to Succeed in Fundraising for Public and Nonprofit Libraries
by Dowlin, Ken-
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Summary
Table of Contents
Preface | p. xi |
Acknowledgments | p. xiii |
Introduction | p. 1 |
Getting Them Hungry (Putting Out the Bait) | p. 5 |
Need for Change | p. 5 |
Communicating with Stakeholders | p. 6 |
Raising Expectations | p. 6 |
Surveying Your Community | p. 8 |
Identifying Stakeholders and Linking Communications | p. 10 |
Cleaning Out the Kitchen | p. 11 |
Minimizing Dysfunctional Myths | p. 11 |
Assessing Effectiveness and Efficiency | p. 15 |
Getting Rid of the Baggage | p. 17 |
Minimizing the Negative Rumor Mill | p. 17 |
Clarify and Codify Policies, Procedures, Feedback, and Control System | p. 18 |
Educate and Inform the Staff | p. 18 |
Organizing the Kitchen (Strategic Thinking) | p. 21 |
Personal Knowledge and Skills Development | p. 21 |
Develop Your Own Vision, Values, Mission, and Even Dreams for the Library | p. 22 |
Do Your Homework | p. 22 |
Build Your Case Statement | p. 22 |
Learn to Observe and Chart Group Dynamics in Meetings | p. 23 |
Learn to Learn | p. 24 |
Learn to Educate Others | p. 24 |
Learn to Present | p. 25 |
Stories about Yourself, Your Organization, and Your Goals | p. 27 |
Understanding Financial Management Realities | p. 27 |
Determine Your Authority | p. 28 |
Analyzing Your Community | p. 28 |
Elected Officials | p. 28 |
Users | p. 29 |
Community Organizations | p. 29 |
Making Cities Stronger | p. 30 |
Natural Stakeholders | p. 31 |
Organizations That Want to Ride Your Publicity Coat Tails | p. 31 |
Donors | p. 32 |
Identify the Barriers | p. 32 |
Financial Limitations | p. 32 |
Knowing Who to Talk to When | p. 34 |
Understand the Impact of Change | p. 34 |
Graphic to Neographic Content | p. 34 |
Singular Processes to Mass Processes | p. 35 |
Mono Access to Multidimensional Access Points | p. 35 |
Single to Many Simultaneous Users | p. 35 |
Singular to Collaborative Organizations | p. 36 |
Ownership Orientation to Access Orientation | p. 36 |
Rights of Ownership to Licensing and Stricter Copyright | p. 36 |
Government Mandates | p. 36 |
Self-Service | p. 37 |
Experiential Library | p. 37 |
Gatekeeper to Facilitator | p. 38 |
Fortress to Pipeline | p. 38 |
Frey's Thesis | p. 38 |
The Internet World | p. 39 |
Get Your Vision Out to the Public | p. 39 |
Team Building | p. 39 |
Creating the Learning Organization | p. 40 |
Personnel Management | p. 41 |
Change Management | p. 41 |
Strategic Planning | p. 42 |
Build a "Go-to-Team" | p. 43 |
Media Relations | p. 44 |
Understanding and Cultivating Relationships | p. 45 |
Differences in Groups or Organizations | p. 45 |
Development Departments of Parent Organization | p. 46 |
Museums | p. 46 |
Library Schools or Other Schools with Student Resources | p. 46 |
Corporate Leaders and Influential Citizens | p. 46 |
Local Foundations | p. 47 |
Angels | p. 47 |
Muscle People | p. 47 |
Devils | p. 47 |
Leadership and Support for Formal Support Groups | p. 48 |
External Organization Development | p. 48 |
Create New Stakeholders | p. 49 |
Build Alliances with Stakeholders | p. 49 |
Build Alliances with Neighborhood Organizations | p. 50 |
Final Kitchen Cleaning | p. 50 |
Getting Good Equipment: Skillets, Pots and Pans, Knives, and Cookbooks | p. 51 |
Community Relations Office (CRO) | p. 52 |
Formal Support Groups | p. 53 |
Friends of the Library | p. 53 |
Library Foundation | p. 54 |
Junior Friends | p. 55 |
Staff Associations | p. 55 |
Volunteers | p. 55 |
Staff | p. 56 |
Communication Tools and Techniques | p. 56 |
Branding | p. 58 |
Advocacy | p. 59 |
Media Storm Firefighting | p. 61 |
Testimonials | p. 62 |
Anecdotes | p. 63 |
Rethinking Your Look | p. 63 |
Dealing with the News Media | p. 64 |
Toolkit with the News Media | p. 66 |
Finding Cookbooks | p. 68 |
Fundraising and Development | p. 68 |
Happy Cooking | p. 69 |
Nibbles and Starter Recipes | p. 71 |
Community Organization Presentations | p. 72 |
Book Sales | p. 73 |
Sponsored Book Fairs | p. 74 |
Cookbooks | p. 74 |
Naming Opportunities | p. 74 |
Bookplates | p. 75 |
Donated Subscriptions | p. 75 |
Service or Product Donations | p. 76 |
Public Programming | p. 76 |
Golf Tournament and Baseball Games | p. 77 |
Fees for Services | p. 77 |
Small Community Foundation Grants | p. 78 |
Partnerships with Other Cultural Institutions | p. 78 |
Partnerships with Fellow Government Agencies | p. 79 |
Charitable Planned Giving | p. 79 |
Remainder Trusts | p. 79 |
Wills and Bequests | p. 79 |
Direct Mail Campaigns | p. 80 |
Endowments | p. 80 |
State Funding | p. 80 |
Federal Funding | p. 82 |
Innovative Commercial Approaches | p. 82 |
Credit Card Programs | p. 82 |
Transit Companies | p. 82 |
Stay in the Library Forever | p. 83 |
Creative Projects with Dedicated Supporters | p. 83 |
Raising Money Online | p. 84 |
Holiday Menus (Strategies to Get Major Funds) | p. 87 |
Marketing Campaign Themes | p. 88 |
Collection Excellence | p. 89 |
Channels beyond the Print Collection | p. 89 |
Funding New Technology | p. 89 |
Public Programming | p. 90 |
Building Campaigns | p. 90 |
Diversity | p. 92 |
Community Building | p. 92 |
Go for Excellence | p. 93 |
Private Funding Campaigns | p. 93 |
Corporate or Business Approaches | p. 94 |
Major Capital Campaigns | p. 94 |
Family Foundations | p. 95 |
Library Foundations | p. 95 |
Community Foundations | p. 95 |
Affinity Groups | p. 96 |
Government Sources | p. 96 |
Online Funding | p. 96 |
Local Referendums | p. 97 |
Tax Limitation Overrides | p. 98 |
Increasing Statutory Limitations | p. 98 |
Bond Issues | p. 99 |
Revenue Entitlements | p. 100 |
Running Campaigns for Referendums | p. 101 |
Getting Started | p. 101 |
Researching and Obtaining Legal Support and Authority | p. 102 |
Creating the Case Statement | p. 103 |
Expanding the Go-to-Team | p. 104 |
Creating a Separate Campaign Committee | p. 105 |
Polls | p. 105 |
Consultants | p. 106 |
Endorsements | p. 106 |
Gaining Momentum | p. 107 |
Getting the Money for the Campaign | p. 107 |
Speakers' Bureau | p. 108 |
Door-to-Door Campaigning | p. 108 |
Telephone Banks | p. 109 |
Opposition | p. 109 |
In the Home Stretch | p. 110 |
Down to the Wire | p. 110 |
Closing Out | p. 110 |
The Keys to the Financial Castle Kitchen | p. 111 |
Strategic Thinking and Focus | p. 111 |
Always Selling Yourself and the Library | p. 114 |
Use Creative Ways to Get Publicity | p. 114 |
KISS | p. 114 |
Create a Must-Visit List | p. 115 |
Selling with Sizzle | p. 115 |
Star Power | p. 115 |
Leveraging Funding | p. 115 |
Building Relationships | p. 116 |
Community Connectedness | p. 116 |
Bring in Outside Talent to the Project | p. 117 |
People with Clout | p. 117 |
People Who Care | p. 118 |
Scout for Talent Outside Your Community | p. 118 |
Political Savvy | p. 118 |
Nurturing Political Leaders | p. 119 |
Build a Constituency | p. 120 |
Build on Success | p. 120 |
Family Celebrations | p. 120 |
Building a Reputation for Success | p. 121 |
Leveraging Assets | p. 121 |
The Mixed Revenues Approach | p. 121 |
Producing Proposals for Starter Funding | p. 121 |
Find the Talent | p. 121 |
Conceptual Visioning | p. 122 |
Create a Buzz | p. 122 |
Managing the Process | p. 123 |
Communications Program | p. 123 |
Donor Management Program | p. 124 |
Decision Support Program | p. 125 |
MyLibrary | p. 125 |
OurLibrary | p. 126 |
Just Do It | p. 128 |
Appendix | p. 129 |
Bibliography | p. 139 |
Index | p. 143 |
Table of Contents provided by Ingram. All Rights Reserved. |
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