Getting the Money : How to Succeed in Fundraising for Public and Nonprofit Libraries

by Dowlin, Ken

ISBN13: 9781591585978

ISBN10: 159158597X

Format: Hardcover

Pub. Date: 2008-11-30

Publisher(s): Libraries Unltd Inc

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Summary

Get your library the funds you need! Guided by his lifetime of fundraising experience, Ken Dowlin offers suggestions that range from tips for community programs such as story hours and simple book sales to ideas for influencing referendum issues to gain increased or dedicated funding.

Preface	p. xi
Acknowledgments	p. xiii
Introduction	p. 1
Getting Them Hungry (Putting Out the Bait)	p. 5
Need for Change	p. 5
Communicating with Stakeholders	p. 6
Raising Expectations	p. 6
Surveying Your Community	p. 8
Identifying Stakeholders and Linking Communications	p. 10
Cleaning Out the Kitchen	p. 11
Minimizing Dysfunctional Myths	p. 11
Assessing Effectiveness and Efficiency	p. 15
Getting Rid of the Baggage	p. 17
Minimizing the Negative Rumor Mill	p. 17
Clarify and Codify Policies, Procedures, Feedback, and Control System	p. 18
Educate and Inform the Staff	p. 18
Organizing the Kitchen (Strategic Thinking)	p. 21
Personal Knowledge and Skills Development	p. 21
Develop Your Own Vision, Values, Mission, and Even Dreams for the Library	p. 22
Do Your Homework	p. 22
Build Your Case Statement	p. 22
Learn to Observe and Chart Group Dynamics in Meetings	p. 23
Learn to Learn	p. 24
Learn to Educate Others	p. 24
Learn to Present	p. 25
Stories about Yourself, Your Organization, and Your Goals	p. 27
Understanding Financial Management Realities	p. 27
Determine Your Authority	p. 28
Analyzing Your Community	p. 28
Elected Officials	p. 28
Users	p. 29
Community Organizations	p. 29
Making Cities Stronger	p. 30
Natural Stakeholders	p. 31
Organizations That Want to Ride Your Publicity Coat Tails	p. 31
Donors	p. 32
Identify the Barriers	p. 32
Financial Limitations	p. 32
Knowing Who to Talk to When	p. 34
Understand the Impact of Change	p. 34
Graphic to Neographic Content	p. 34
Singular Processes to Mass Processes	p. 35
Mono Access to Multidimensional Access Points	p. 35
Single to Many Simultaneous Users	p. 35
Singular to Collaborative Organizations	p. 36
Ownership Orientation to Access Orientation	p. 36
Rights of Ownership to Licensing and Stricter Copyright	p. 36
Government Mandates	p. 36
Self-Service	p. 37
Experiential Library	p. 37
Gatekeeper to Facilitator	p. 38
Fortress to Pipeline	p. 38
Frey's Thesis	p. 38
The Internet World	p. 39
Get Your Vision Out to the Public	p. 39
Team Building	p. 39
Creating the Learning Organization	p. 40
Personnel Management	p. 41
Change Management	p. 41
Strategic Planning	p. 42
Build a "Go-to-Team"	p. 43
Media Relations	p. 44
Understanding and Cultivating Relationships	p. 45
Differences in Groups or Organizations	p. 45
Development Departments of Parent Organization	p. 46
Museums	p. 46
Library Schools or Other Schools with Student Resources	p. 46
Corporate Leaders and Influential Citizens	p. 46
Local Foundations	p. 47
Angels	p. 47
Muscle People	p. 47
Devils	p. 47
Leadership and Support for Formal Support Groups	p. 48
External Organization Development	p. 48
Create New Stakeholders	p. 49
Build Alliances with Stakeholders	p. 49
Build Alliances with Neighborhood Organizations	p. 50
Final Kitchen Cleaning	p. 50
Getting Good Equipment: Skillets, Pots and Pans, Knives, and Cookbooks	p. 51
Community Relations Office (CRO)	p. 52
Formal Support Groups	p. 53
Friends of the Library	p. 53
Library Foundation	p. 54
Junior Friends	p. 55
Staff Associations	p. 55
Volunteers	p. 55
Staff	p. 56
Communication Tools and Techniques	p. 56
Branding	p. 58
Advocacy	p. 59
Media Storm Firefighting	p. 61
Testimonials	p. 62
Anecdotes	p. 63
Rethinking Your Look	p. 63
Dealing with the News Media	p. 64
Toolkit with the News Media	p. 66
Finding Cookbooks	p. 68
Fundraising and Development	p. 68
Happy Cooking	p. 69
Nibbles and Starter Recipes	p. 71
Community Organization Presentations	p. 72
Book Sales	p. 73
Sponsored Book Fairs	p. 74
Cookbooks	p. 74
Naming Opportunities	p. 74
Bookplates	p. 75
Donated Subscriptions	p. 75
Service or Product Donations	p. 76
Public Programming	p. 76
Golf Tournament and Baseball Games	p. 77
Fees for Services	p. 77
Small Community Foundation Grants	p. 78
Partnerships with Other Cultural Institutions	p. 78
Partnerships with Fellow Government Agencies	p. 79
Charitable Planned Giving	p. 79
Remainder Trusts	p. 79
Wills and Bequests	p. 79
Direct Mail Campaigns	p. 80
Endowments	p. 80
State Funding	p. 80
Federal Funding	p. 82
Innovative Commercial Approaches	p. 82
Credit Card Programs	p. 82
Transit Companies	p. 82
Stay in the Library Forever	p. 83
Creative Projects with Dedicated Supporters	p. 83
Raising Money Online	p. 84
Holiday Menus (Strategies to Get Major Funds)	p. 87
Marketing Campaign Themes	p. 88
Collection Excellence	p. 89
Channels beyond the Print Collection	p. 89
Funding New Technology	p. 89
Public Programming	p. 90
Building Campaigns	p. 90
Diversity	p. 92
Community Building	p. 92
Go for Excellence	p. 93
Private Funding Campaigns	p. 93
Corporate or Business Approaches	p. 94
Major Capital Campaigns	p. 94
Family Foundations	p. 95
Library Foundations	p. 95
Community Foundations	p. 95
Affinity Groups	p. 96
Government Sources	p. 96
Online Funding	p. 96
Local Referendums	p. 97
Tax Limitation Overrides	p. 98
Increasing Statutory Limitations	p. 98
Bond Issues	p. 99
Revenue Entitlements	p. 100
Running Campaigns for Referendums	p. 101
Getting Started	p. 101
Researching and Obtaining Legal Support and Authority	p. 102
Creating the Case Statement	p. 103
Expanding the Go-to-Team	p. 104
Creating a Separate Campaign Committee	p. 105
Polls	p. 105
Consultants	p. 106
Endorsements	p. 106
Gaining Momentum	p. 107
Getting the Money for the Campaign	p. 107
Speakers' Bureau	p. 108
Door-to-Door Campaigning	p. 108
Telephone Banks	p. 109
Opposition	p. 109
In the Home Stretch	p. 110
Down to the Wire	p. 110
Closing Out	p. 110
The Keys to the Financial Castle Kitchen	p. 111
Strategic Thinking and Focus	p. 111
Always Selling Yourself and the Library	p. 114
Use Creative Ways to Get Publicity	p. 114
KISS	p. 114
Create a Must-Visit List	p. 115
Selling with Sizzle	p. 115
Star Power	p. 115
Leveraging Funding	p. 115
Building Relationships	p. 116
Community Connectedness	p. 116
Bring in Outside Talent to the Project	p. 117
People with Clout	p. 117
People Who Care	p. 118
Scout for Talent Outside Your Community	p. 118
Political Savvy	p. 118
Nurturing Political Leaders	p. 119
Build a Constituency	p. 120
Build on Success	p. 120
Family Celebrations	p. 120
Building a Reputation for Success	p. 121
Leveraging Assets	p. 121
The Mixed Revenues Approach	p. 121
Producing Proposals for Starter Funding	p. 121
Find the Talent	p. 121
Conceptual Visioning	p. 122
Create a Buzz	p. 122
Managing the Process	p. 123
Communications Program	p. 123
Donor Management Program	p. 124
Decision Support Program	p. 125
MyLibrary	p. 125
OurLibrary	p. 126
Just Do It	p. 128
Appendix	p. 129
Bibliography	p. 139
Index	p. 143
Table of Contents provided by Ingram. All Rights Reserved.

Getting the Money : How to Succeed in Fundraising for Public and Nonprofit Libraries

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