Excellence in Business Communication
by Thill, John V.; Bovee, Courtland L.Edition: 8th
Format: Paperback
Pub. Date: 2011-01-01
Publisher(s): Pearson College Div
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Summary
KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). MARKET: With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.
Table of Contents
| Preface | |
| Prologue: Building a Career with Your Communication Skills | |
| Understanding the Foundations of Business Communication | |
| Achieving Success Through Effective Business Communication | |
| Communicating in Teams and Mastering Listening and Nonverbal Communication Skills | |
| Communicating in a World of Diversity | |
| Applying the Three-Step Writing Process | |
| Planning Business Messages | |
| Writing Business Messages | |
| Completing Business Messages | |
| Crafting Brief Messages | |
| Crafting Messages for Electronic Media | |
| Writing Routine and Positive Business Messages | |
| Writing Negative Messages | |
| Writing Persuasive Messages | |
| Preparing Reports and Oral Presentations | |
| Planning Reports and Proposals | |
| Writing Reports and Proposals | |
| Completing Reports and Proposals | |
| Developing Oral Presentations | |
| Writing Employment Messages and Interviewing for Jobs | |
| Building Careers and Writing RFsumFs | |
| Applying and Interviewing for Employment | |
| Format and Layout of Business Documents | |
| Documentation of Report Sources | |
| Correction SymbolsVideo GuideHandbook of Grammar, Mechanics, and Usage | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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