E-business Fundamentals
by Jackson, Paul J.; Harris, Lisa; Eckersley, Peter M.Pub. Date: 2003-12-16
Publisher(s): Taylor & Francis
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Summary
A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.
Table of Contents
| Introduction | |
| The Business Environment for e-Commerce | |
| e-Commerce Technology | |
| Organisational Considerations for e-Business | |
| Using Marketing Databases in e-Business | |
| The Ethics Environment for e-Business | |
| e-Business and the Law | |
| e-Commerce: A Global Overview | |
| e-Government | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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