Cultures of Mass Tourism : Doing the Mediterranean in the Age of Banal Mobilities (Ebk)
by Pons, Pau Obrador; Crang, Mike; Travlou, PennyPub. Date: 2009-09-01
Publisher(s): Ashgate Pub Co
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Summary
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
Excerpts
Cultures of Mass Tourism discusses how mass tourism has brought about new social and cultural formations that mix global, national and local influences and offers a series of insights into some of the key sites. It looks at the new forms and spaces created, as well as the social practices and materialities of mass tourism to provide a thorough analysis of the subject.
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