Contemporary Strategy Analysis,9781119815235

Contemporary Strategy Analysis

by
Edition: 11th
ISBN13: 9781119815235
ISBN10: 1119815231
Format: Paperback
Pub. Date: 2021-11-22
Publisher(s): Wiley
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Summary

Ideal for MBA and advanced undergraduate students, Contemporary Strategy Analysis, 11th Edition delivers an accessible and insightful exploration of the fundamentals of strategic value creation. With a strong focus on practical strategies proven to work in the real-world, the text includes a multitude of case studies based on recognizable companies that illustrate the implementation of the concepts discussed within.

Table of Contents

Author Biography xiii

Preface to the Eleventh Edition xv

Matching Cases to Chapters xvi

PART I INTRODUCTION 1

1 The Concept of Strategy 3

PART II THE TOOLS OF STRATEGY ANALYSIS 29

2 Goals, Values, and Performance 31

3 Industry Analysis: The Fundamentals 56

4 Further Topics in Industry and Competitive Analysis 78

5 Analyzing Resources and Capabilities 99

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 121

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 141

7 The Sources and Dimensions of Competitive Advantage 143

8 Industry Evolution and Strategic Change 175

9 Technology-Based Industries and the Management of Innovation 203

PART IV CORPORATE STRATEGY 233

10 Vertical Integration and the Scope of the Firm 235

11 Global Strategy and the Multinational Corporation 253

12 Diversification Strategy 280

13 Implementing Corporate Strategy: Managing the Multibusiness Firm 297

Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 319

14 Current Trends in Strategic Management 328

CASES TO CONTEMPORARY STRATEGY ANALYSIS 339

Glossary G-1

Index I-1

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