Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. Coverage includes evolving technologies, global perspectives, credentialing, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, case studies, and additional readings.
The 5th volume of Achieving Excellence in Fundraising will be significantly revised and reimagined to meet the needs of fundraisers, their nonprofit employers, and the causes they serve. The needs of fundraising educational providers are also a central consideration. All chapters will be written by faculty of the Lilly Family School of Philanthropy – both academic and practitioner faculty – or by graduates of the School’s academic program.
A number of existing chapters will be updated to reflect changes in philanthropy within the last 3-4 years. Some chapters will be removed and replaced. Several new chapters will also be included to address current market needs on topics such as:
• Engaging celebrities in fundraising
• Budgeting for fundraising with practical calculations
• Community philanthropy
• Using data for organizational decision making
• Gratitude and giving
• Rural philanthropy
GENEVIEVE G. SHAKER is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a frequent contributor to The Fund Raising School, and a former fundraiser with twenty years of experience.
EUGENE R. TEMPEL is Professor and Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, and is one of the nation’s foremost thought leaders on fundraising and philanthropy. He is also President Emeritus of the Indiana University Foundation.
SARAH K. NATHAN served five years as the Associate Director of The Fund Raising School where she specialized in developing research-based and applied learning experiences for fundraisers. She currently leads the Middletown Community Foundation in Ohio.
BILL STANCZYKIEWICZ is Director of The Fund Raising School, Clinical Associate Professor, and Senior Assistant Dean of the Indiana University Lilly Family School of Philanthropy. His 25-year career includes serving as CEO of a statewide nonprofit.
List of Tables, Figures, and Exhibits
Foreword
Preface
Acknowledgements
The Editors
Author Bios
PART ONE: PHILANTHROPIC CONCEPTS FOR FUNDRAISING
Chapter 1 Developing a Personal Philosophy of Fundraising
Eugene R. Tempel and Sarah K. Nathan
Chapter 2 A Commitment to Ethical Fundraising
Anne Bergeron and Eugene R. Tempel
Chapter 3 Legal Aspects of Fundraising
Philip M. Purcell
Chapter 4 Theory in Fundraising
Ruth K. Hansen
Chapter 5 The Joy of Giving
Sara Konrath
PART TWO: CONTEMPORARY DYNAMICS OF FUNDRAISING
Chapter 6 The Philanthropic Context for Fundraising
Pat Danahey Janin and Dwight F. Burlingame
Chapter 7 Fundraising in Challenging Times: Crisis, Survival, and Transformation
Amir Pasic
Chapter 8 Fundraising across Nonprofit Subsectors
Anna Pruitt
Chapter 9 Global Philanthropy and Cross-Cultural Fundraising
Charles Sellen and Lilya Wagner
Chapter 10 Fundraising for Advocacy and Social Change
Shariq Siddiqui and Katherine Badertscher
PART THREE: AN ORGANIZATIONAL FOUNDATION FOR FUNDRAISING
Chapter 11 Preparing the Organization for Fundraising
Jane Chu
Chapter 12 Building a Comprehensive Fundraising Program
Jeri-Patricia Gabbert and Paula J. Jenkins
Chapter 13 Articulating a Case for Support
Timothy L. Seiler
Chapter 14 Identifying and Qualifying Potential Donors
Catherine Brown and LaKoya S. Gardner
Chapter 15 Budgeting and Evaluation in Fundraising
Erik J. Daubert
Chapter 16 Marketing for Strategic Fundraising
Aja Pirtle and Margaret M. Maxwell
Chapter 17 Integrating Principles of Donor Relations
Patrick C. Dwyer and Susan B. Perry
PART FOUR: THE FUNDRAISING TEAM
Chapter 18 Fundraisers: Stewards of Philanthropy
Genevieve G. Shaker and Sarah K. Nathan
Chapter 19 Fundraising Planning, Management, and Leadership
Bill Stanczykiewicz
Chapter 20 Engaging the Board for Fundraising
M. Gasby Brown
Chapter 21 Working with Volunteer Fundraisers
Tyrone McKinley Freeman and Beth Breeze
PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE
Chapter 22 The Annual Giving Program
Sarah K. Nathan
Chapter 23 Crafting Compelling Appeals
Heather A. O'Connor
Chapter 24 Developing Digital Fundraising Strategies
Nathan Hand and Yannan Li
Chapter 25 Planning Events with Purpose
Roberta L. Donahue and Caitlin Deranek Stewart
PART SIX: ENGAGING THE DIVERSITY OF INDIVIDUAL DONORS
Chapter 26 Understanding Individual Donors
Pamala Wiepking
Chapter 27 The Role of Religion in Giving
David P. King and Rafia Khader
Chapter 28 Women and Philanthropy
Jeannie Infante Sager and Debra J. Mesch
Chapter 29 Philanthropy among Communities of Color
Una Osili and Sarah King Bhetaria
Chapter 30 LGBTQ Philanthropy
Elizabeth J. Dale
Chapter 31 Differentiating Generations and Their Giving
Patricia Snell Herzog
Chapter 32 High-Net Worth Household Giving Insights
Patrick Rooney, Kidy Yasin, and Lijun He
PART SEVEN: STRATEGIES FOR MAJOR DONORS AND INSTITUTIONAL FUNDERS
Chapter 33 Co-creating Major Gifts
Maarten Bout and James M. Hodge
Chapter 34 The Invitation to Give
Genevieve G. Shaker
Chapter 35 Campaign Essentials
Aaron Conley
Chapter 36 Planned Giving Principles
Russell N. James III
Chapter 37 Donor-Advised Fund (DAF) Basics
Danielle Vance-McMullen and H. Daniel Heist
Chapter 38 Overview of Grantmaking Foundations
Pat Danahey Janin and Angela R. Logan
Chapter 39 Business Sector Fundraising
Dwight F. Burlingame and Bill Stanczykiewicz
References
Index
Other versions by this Author
